Norton Rose
The Norton Rose Group is a leading international legal practice. The Company offers a full business law service from offices across Europe, the Middle East and Asia Pacific.
Goal
A cost-effective research solution to help clients stay informed on current issues.
Result
Results of surveys quickly to market and significant cost per survey savings.
Case Study
Thought leadership projects are a key component of their business development activities and conducting surveys is an integral element in the success of these projects.
Norton Rose chose QuestBack because of the ease and efficiency to undertake market polls and perform in-depth research. Through the implementation of QuestBack, Norton Rose is able to take insight from the survey results to the market faster. They have additionally seen a considerable savings through internally creating the surveys and improved data analysis given QuestBack’s functionality.
"Before we started using QuestBack for our market survey activities, the time to market with the results could take up to three months. We have been able to cut this back to a maximum of four weeks from identifying a topic, compiling a survey, analyzing results and reporting back to market. In addition, it would previously have cost us at least £10,000 (12,000 EUR) to undertake market research that is comparable to the surveys we are able to conduct using QuestBack. The bottom line is that with QuestBack we are able to offer our clients insight into current issues, helping them in turn to stay ahead of the game. This has been particularly important with the rapidly changing economic landscape," comments Paul Beattie, Senior Business Adviser for Global Marketing Projects.
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